Tuesday 29 September 2015

Infographic Critique - Assignment #1 (AKA "All the Dots")

    This infographic allows you to compare your height and weight with the heights and weights of the NFL 2015 athletes. It's a fantastic tool if you want to see which men share your body measurements but make far more money than you with them. Oh, and if you're at least 161 lbs., and 5'8". Everyone else? Sorry, this tool is not for you. 
    If you manage to fall into the elitist body-type bracket, this graph gives you the ability to see how you stack up, but it doesn't tell you how to properly employ that ability. Instead, there is a single title which explains the content, and then a whole array of confusing options with no descriptive, nor any opening introduction to clue the user in. An introduction would have been a welcome addition. What does the bar chart at the top do? How do I properly use the various search options? How do I tell which of these players is single and makes the most money?
    If the lack of explanation wasn't complicated enough, all you have to do is turn your gaze to the right of the page and allow your mind to boggle at the vast array of dots.
                                                              Dots, everywhere.  
                                                               

     The dots on the outskirts have names, the dots on the inside do not. Why? Space issues aside, I couldn't tell you, because it's just not clear. It might have been better to forego the labels altogether, especially as it gives you an option to do so in the search fields which makes the labels (and the option to forego them) seem like unnecessary clutter. An info box pops up with the name and stats when you mouse over it, anyway. The same thing could have been done with the various search fields on the left hand side of the screen, where an info box describing how to use each particular function would have had more impact and been more helpful.
     Finally, less is more. Get rid of the dots and the lines and the shades of beige and blue-green, at least at first. Start with a clean slate and give the user the choice to overwhelm themselves with dots. There is an 'All' option so there's no worry that they won't be able to see every single beefy athlete at once if that's what they want to do.